Moroccan-Senegalese mobility startup Weego has raised $1.1 million in fresh funding to expand its operations and improve urban transport systems. The round was led by Azur Innovation Fund, an early stage venture capital firm that invests in growing startups.
The company says the new capital will help it grow in more Moroccan cities and strengthen its transport solutions for businesses. It also plans to use the funding to prepare for expansion into other markets in Africa, Europe and the Middle East.
The investment comes as traffic congestion continues to slow down economic activity in major African cities. In Morocco, Casablanca is one of the most congested cities on the continent. Long travel times affect workers, increase business costs and reduce productivity. As Morocco works toward its 2030 development goals and aims to strengthen its position as a regional business hub, transport efficiency has become a key issue.
Weego believes technology can help solve part of the problem.
Connecting Public and Private Transport
Founded in 2020 by Saad Jittou and Mor Niane, Weego operates at the intersection of public and private transport. Instead of launching another ride hailing app, the company focuses on connecting existing transport systems into one digital platform.
Through its app, users can plan, book and track their trips in real time. The platform integrates public transport such as buses and trams with private services including taxis. The idea is to give commuters one place where they can manage their entire journey.
“Transportation is the primary obstacle to economic activity in our cities,” said Saad Jittou, Weego’s co-founder and CEO. “By 2030, our metropolitan areas will have to manage unprecedented passenger flows. At Weego, we are building the technological layer that connects existing infrastructure to make it more efficient. This funding enables us to accelerate this vision in Morocco and begin our regional expansion.”
The company says it is not trying to replace existing transport operators. Instead, it aims to make them work better together. By connecting different services into one system, Weego hopes to reduce confusion for passengers and make urban mobility more predictable.
Strong Focus on Corporate Clients
A key part of Weego’s business model is its focus on corporate clients. The company provides transport management solutions for businesses that need to organise daily commuting for their employees.
Many companies in large cities struggle with transport delays and coordination issues. By offering a structured system to manage employee transport, Weego says it can help businesses save time and reduce operational challenges.
The new funding will help the company strengthen this business to business segment. At the same time, it will continue serving individual commuters through its consumer platform. This dual approach allows Weego to diversify its revenue and build a more stable business.
The company’s immediate priority is to expand further within Morocco. It plans to enter more cities and increase its presence in existing markets. Once it strengthens its domestic operations, it will move forward with its regional expansion plans.
For Azur Innovation Fund, the investment reflects confidence in Weego’s model and long term vision. The funding gives the startup the resources it needs to scale its platform and invest in technology.
As African cities grow, the demand for reliable and efficient transport will continue to rise. Congestion remains a daily reality for millions of commuters. Weego’s approach focuses on improving what already exists rather than building new systems from scratch.
