As companies in Egypt adjust to a more competitive and fast-changing market, the role of marketing is becoming more closely tied to overall business performance. The ninth edition of The Marketers League, scheduled for May 9 at the Grand Egyptian Museum, is expected to reflect this transition by bringing marketing leaders into direct conversation with CEOs and board-level decision-makers. The event positions itself as a platform where business strategy and marketing direction are no longer treated separately.
Major preparations are underway for what is expected to be one of the largest gatherings of marketers in Egypt. This year’s edition will be held under the theme “The Board Edition,” marking a significant shift by including board chairpersons from various sectors for the first time. This approach reflects how marketing is evolving from a functional role into a core part of leadership and decision-making within organizations.
Announced by Engineer Samer Farag, CEO of Sun and Sam and Conference Chairman, the event also marks a decade of influence on the marketing and business landscape in Egypt and the wider Arab region. Over the years, The Marketers League has grown into a platform that not only discusses trends but also shapes how businesses approach communication, growth and market positioning.
The conference will feature a wide range of speakers from across industries. These include Dr. Ahmed Ghoneim, CEO of the Grand Egyptian Museum Authority, Dr. Wael Kortam, Professor of Marketing and Director of the Advanced Marketing Research Center, and Dr. Ibrahim Hegazy, Head of Marketing at the American University in Cairo. Business leaders such as Eng. Ahmed Sabbour, Chairman and Managing Director of Al Ahly Sabbour Developments, Eng. Mohamed El Aasar, Chairman of Margins Developments, and Eng. Mahmoud Moneib, Founder and Chairman of Finest Hospitality Solutions will also participate.
Additional speakers include Dr. Amr El Adl, Vice President and CEO of MBG Developments, Dr. Sherine Helmy, CEO of Pharco, Eng. Hisham Mehran, CEO of Orange Egypt and Eng. Ayman Amer, General Manager of SODIC. The lineup also features Dr. Mohamed El Refaei, CEO of Misr El Kheir Foundation, Mr. Ayman Zahran, Marketing Director at Talaat Moustafa Group, Mr. Ehab Gohar, Founder of Animation Advertising and Co-founder of Animation Events and Media, and media personality Rami Radwan.
Other participants include Eng. Hossam Saleh, CEO of Business at United Media Services, Mr. Wael Fakharany, Regional Director of Adobe Middle East and Africa, Mr. Alaa El Kakhy, Founder and Chairman of Al-Nahar TV Network, Dr. Hamed Shamma, Professor of Marketing at Onsi Sawiris School of Business at AUC, and Dr. Rami Khodeir, Founder and Managing Director of AIM and Professor of Branding and Marketing. The event will also include Mr. Medhat Yassin, strategic marketer, Mr. Mohamed Nagaty, tech entrepreneur and investor, Mr. Omar Islam, Chairman of ITC Group, Mr. Hamed Arafa, Founder and Chairman of Highlights, Mr. Hazem Hamada, Chairman of United Exhibitions and Events, and Mr. Sherif Monsef, CEO of Connection Marketing Ventures and Connection Sports.
Further contributions will come from Dr. Lamis Negm, Advisor to the Chairman of the Financial Regulatory Authority for CSR, Dr. Dalia Abou El Magd, CEO of DDA, and Eng. Amal Mabdy, Marketing Director at Misr El Kheir Foundation, alongside a broader group of decision-makers and industry experts.
The summit is expected to bring together more than 500 CEOs, board members and senior marketing executives. Through a series of panel discussions, participants will examine how marketing contributes to growth strategies across sectors such as investment, real estate, technology, energy and healthcare. The discussions will focus on practical ways marketing can enhance institutional value and support long-term business objectives.
The choice of the Grand Egyptian Museum as the venue adds a strategic dimension to the event. It combines a symbol of Egypt’s cultural heritage with a modern platform for business dialogue, creating an environment that encourages knowledge exchange and partnership building. Supported by a large-scale advertising campaign and strong media coverage, the conference is expected to extend its impact beyond the event itself.
Overall, the ninth edition of The Marketers League reflects a clear shift in how marketing is positioned within organizations. By connecting marketing leaders with top-level decision-makers, the initiative is set to strengthen collaboration, support business growth and reinforce the role of marketing as a key driver of economic value.
