Tunisian startup Relead has been announced as the winner of the Women-Led Venture Challenge at Big Angels Day Africa 2025, Francophone Africa’s leading early-stage investment forum. The event, organized by Dakar Network Angels (DNA) and supported by Google for Startups, brings together some of the continent’s boldest founders and visionary entrepreneurs building scalable, high-impact solutions shaping the future of technology in Africa.
Relead’s victory highlights the growing presence and impact of women-led ventures in Tunisia’s startup ecosystem. Founded in 2021, Relead is a pioneering marketing technology company that is transforming how businesses reach and engage their audiences through integrated Wi-Fi marketing solutions.
Speaking about the win, Hadhami Rjiba, Co-Founder and CEO of Relead, expressed her gratitude to the Open Startup team, which has been instrumental in supporting the company’s growth. “Huge thanks to Open Startup for the incredible support throughout the entire process of growing Relead! From mentorship to networking opportunities, the guidance provided has been invaluable in helping us navigate the ecosystem. We truly appreciate your commitment to fostering local innovation! Seriously, thank you for believing in us and providing the resources needed to keep building. You guys are making a real difference!” she said.
The recognition at Big Angels Day Africa 2025 underscores not only Relead’s innovation but also the positive role of collaboration and mentorship in nurturing female-led startups. Through programs like Open Startup’s GROW Program, entrepreneurs like Hadhami have been able to access resources, investors and technical guidance that help them strengthen their ventures and scale across markets.
Relead’s Technology: Turning Connectivity Into Opportunity
Relead’s business model addresses a key challenge many small and medium-sized enterprises face, managing the cost of providing Wi-Fi while trying to engage customers effectively. The company’s approach is both practical and innovative: by monetizing public and private Wi-Fi networks, Relead turns everyday internet connections into interactive advertising platforms.
Here’s how it works. When users connect to Wi-Fi at a partner location such as a restaurant, gym or shopping center, they are shown geolocated and hyper-targeted advertisements before gaining access to the network. In return, they receive free, secure Wi-Fi, while businesses benefit from a new income stream and valuable insights into consumer behavior. This model creates a win-win ecosystem for advertisers, SMEs and consumers alike.
For advertisers, Relead offers a high-performing and localized advertising network capable of delivering measurable results in an era where consumer attention is fragmented. The platform allows brands to engage audiences with ads that encourage action and create a memorable customer experience.
For SMEs, Relead provides an opportunity to earn revenue from their existing Wi-Fi networks. Many businesses in Tunisia and beyond face recurring expenses to maintain Wi-Fi access for customers. Relead’s solution not only helps offset these costs but also transforms Wi-Fi into a marketing tool that attracts more customers.
For consumers, the experience is seamless. According to Relead’s research, 88% of visitors in public places ask for the Wi-Fi password, demonstrating a strong demand for easy, secure connectivity. Relead fulfills this need while maintaining a pleasant, gamified advertising experience that makes engagement feel less like an interruption and more like part of the service.
This balance between utility and engagement has allowed Relead to stand out in Tunisia’s growing digital economy. Its solutions align with global trends toward data-driven marketing, where understanding user behavior and preferences drives more effective campaigns.
A Win for Tunisia’s Startup Ecosystem
Relead’s achievement at Big Angels Day Africa 2025 is more than a milestone for the company, it is a reflection of Tunisia’s evolving innovation landscape. The win signals confidence in the country’s capacity to produce startups that are both technologically advanced and socially impactful. It also highlights how women entrepreneurs are increasingly shaping the conversation around business, technology and sustainable growth.
The partnership-driven nature of the award, involving Dakar Network Angels and Google for Startups, further demonstrates the importance of regional collaboration in nurturing Africa’s next generation of startups. Such initiatives help bridge gaps in funding, mentorship and access to markets, empowering entrepreneurs to scale their ideas beyond national borders.
For Relead, this victory opens new doors for expansion and partnerships. With its strong foundation, forward-looking leadership and growing recognition, the startup is poised to play a leading role in the future of digital marketing and consumer engagement across Africa.
By turning connectivity into opportunity, Relead is showing how innovation can solve local challenges while creating economic and social value.
