Morocco is taking bold new steps to widen access to tourism entrepreneurship. The Ministry of Tourism has announced major updates to the Go Siyaha program, designed to stimulate investment, fuel innovation and open doors for entrepreneurs across the country. Starting July 22, 2025, these changes will make it easier for both new and existing tourism businesses to benefit from the initiative, without the barriers that once held many back.
The program, which has already supported over 1,000 projects nationwide, is being reshaped to better reflect the current realities and ambitions of Moroccan tourism entrepreneurs. With a strong focus on inclusivity, the government hopes the updated Go Siyaha program will create more jobs, encourage local and cultural tourism and diversify the country’s offerings in a competitive global market.
Opening Doors for Small and Local Projects
One of the most impactful changes is the removal of the minimum investment threshold, previously set at MAD 1 million. By scrapping this requirement, Go Siyaha now welcomes smaller-scale projects, many of which are led by young or first-time entrepreneurs, especially in rural and underdeveloped areas.
This policy shift is expected to breathe new life into community-driven tourism. Local cooperatives, cultural guesthouses and experience-based activity centers that showcase regional traditions and nature are now eligible for funding and support. These are the types of businesses that have often struggled to meet high financial barriers, despite their potential to attract visitors, boost local economies and preserve Moroccan heritage.
This change doesn’t just remove a number, it changes the narrative. The Ministry of Tourism is signaling that impact, creativity and local relevance matter just as much as capital. By leveling the playing field, the revised Go Siyaha opens the tourism sector to voices that were previously sidelined due to limited resources.
Existing Businesses Now Eligible for Support
Until now, Go Siyaha targeted only newly launched tourism companies. That’s changing. The updated program now welcomes existing businesses that are expanding or diversifying their services, particularly those investing in entertainment or activity-based experiences.
This expansion acknowledges the role that seasoned entrepreneurs and established businesses play in shaping Morocco’s tourism landscape. By allowing them to tap into government support, the Ministry aims to build on their existing capacity, helping them scale faster and introduce new services that appeal to both domestic and international travelers.
Whether it’s a long-standing hotel adding desert excursions, a tour operator branching into culinary trails or a riad launching wellness retreats, these businesses can now benefit from the same financial and technical backing as start-ups. This is expected to create a dynamic environment where experience meets innovation, leading to more robust and diversified offerings across the country.
The government’s approach reflects a deeper understanding: sustainable growth in tourism doesn’t only come from fresh ideas but also from helping existing enterprises evolve with market trends and traveler expectations.
Stronger Technical Support from Day One
Another key update is the expansion of the program’s technical assistance. Previously limited to operational businesses, support will now be provided at the very start of a project’s journey. This change is especially critical for new entrepreneurs, many of whom have great ideas but lack the business skills or resources to bring them to life.
From the moment an idea takes shape, new project holders will be guided through the steps of structuring their business, applying for funding and laying a solid foundation for sustainable growth. The Ministry hopes this will significantly reduce the number of stalled or abandoned projects due to early-stage missteps.
This added layer of support aims to remove a major hurdle many first-time entrepreneurs face when getting started. With proper mentorship and planning assistance, the Ministry believes more tourism startups will be able to move confidently from concept to launch and beyond.
Minister of Tourism Fatim-Zahra Ammor explained that these changes are grounded in real-world feedback from the field. She also emphasized that this more flexible and inclusive model is designed to unlock more Moroccan talent and foster projects that reflect the country’s diverse regions and cultures.
A Clear Roadmap for Tourism Transformation
The restructured Go Siyaha program is part of Morocco’s broader tourism roadmap for 2023–2026. The roadmap outlines a goal of supporting 1,700 tourism enterprises by 2026, with a special focus on entertainment and experience-driven tourism that complements the country’s historical and natural assets.
As global travel trends shift toward authentic, localized experiences, Morocco is betting on its small businesses and entrepreneurs to lead the charge. From the Atlantic coast to the Atlas Mountains and the Sahara, there’s a growing appetite among travelers for immersive journeys and an increasing number of Moroccan entrepreneurs ready to meet that demand.
By making Go Siyaha more inclusive, responsive and practical, the Ministry is paving the way for more equitable participation in the tourism economy. Entrepreneurs from all walks of life now have a better chance at turning their vision into a viable business, whether they’re launching a desert storytelling camp, a family-run eco-lodge or a cultural heritage trail.
With a more open door and clearer pathway, the hope is that these changes will unlock a new generation of tourism innovators and in doing so, help build a more resilient and diverse Moroccan tourism sector.
As July 22 approaches, entrepreneurs across Morocco are gearing up to take advantage of the updated program. For many, it could be the long-awaited chance to turn a dream into a destination.
