The Deloitte Innovation Hub is helping organisations turn digital technology into measurable business value while positioning Egypt as a growing regional centre for high-value technology services.
As organisations invest more heavily in artificial intelligence, cloud computing, data and cybersecurity, the focus is shifting from simply adopting new technologies to using them to improve business performance. The Deloitte Innovation Hub is supporting this shift by combining technology expertise with practical solutions that help organisations make better decisions, improve efficiency and strengthen their operations.
“Technology is more accessible than ever before, but access alone does not create value,” says Ahmed Salem, Chief Operating Officer of the Deloitte Innovation Hub. He explains that organisations are moving away from isolated technology experiments and are increasingly looking to connect investments in AI, engineering and cybersecurity to “smarter decisions, leaner operations and stronger financial performance.”
Building Technology Capabilities with Global Impact
Inaugurated as a Deloitte initiative, the Deloitte Innovation Hub was established to harness Egypt’s technology talent and strengthen the country’s position as an exporter of high-value digital services. Since its launch, the Hub has expanded from 23 professionals to more than 900, supporting hundreds of clients across Europe, the Middle East, Africa and other international markets.
The organisation has invested more than US$30 million to date, with a further US$80 million planned over the next three years to expand its digital capabilities across Europe, the Middle East and Africa. The investment forms part of the wider Deloitte EMEA network, which includes 16 member firms across more than 80 countries, 6,000 partners and 132,000 professionals, with declared revenue of EUR 20 billion.
This wider network gives the Hub access to specialist expertise and creates opportunities to collaborate on complex transformation programmes. Its work covers engineering, AI, data and cybersecurity, allowing businesses to develop, modernise and secure their digital operations through one connected approach.
The impact is already visible across different sectors. Recent recognition includes Best New Mobile App at Elevate 2026 for the Virgin Atlantic Application, Female-Friendly Workplace recognition at the TechUp Women Awards 2025 and a Highly Commended distinction at the Deloitte Impact Awards 2026 for a client project.
In financial services, bespoke Generative AI solutions have helped automate secure credit risk assessments, reducing processing times from days to minutes. The Hub also develops scalable cloud platforms, DevOps capabilities and automated testing systems designed to improve operational efficiency and resilience.
Its work with ServiceNow is another example of how technology can improve everyday business processes. Through collaboration with the Information Technology Institute (ITI) and other specialised training centres, the Hub is also helping develop skills in enterprise workflow technologies. Its partnerships with organisations across the Middle East have helped replace fragmented manual processes with integrated digital experiences, improving service delivery and collaboration in telecommunications and government.
Investing in People and Long-Term Growth
Cybersecurity is also built into the Hub’s approach. Rather than treating security as a separate function, the organisation incorporates enterprise security, digital privacy and cyber resilience into software and cloud solutions from the beginning. This allows organisations to adopt new technologies while protecting critical systems and data.
Beyond technology delivery, the Deloitte Innovation Hub is investing in the people needed to sustain Egypt’s digital growth. Its skills development initiatives aim to narrow the gap between education and industry by giving young professionals access to practical experience and mentorship.
One example is the NextStep x UNICEF Mentorship Programme, which recently completed its first cohort while launching a new cohort in July 2026. The programme connects young professionals with experienced mentors, helping participants build practical skills, confidence and knowledge for an increasingly digital economy.
“Digital transformation is ultimately about people as much as technology,” Salem says. He adds that the Hub’s role is not simply to implement platforms or deploy AI, but to help organisations build capabilities that create lasting business value.
