Abiola Hakeemat Etti-Ayilara’s journey as the founder and CEO of MyQura exemplifies resilience, innovation and a deep commitment to transforming healthcare across Africa.
With over 18 years of experience in clinical practice in Nigeria and the UK, Abiola has harnessed her expertise to create a robust care ecosystem that addresses the pressing needs of families in Nigeria.
Her work as a healthcare innovator and tech-enabled home healthcare CEO underscores her ability to merge technology with compassionate care, setting a powerful example for aspiring women entrepreneurs in Nigeria.
Pioneering a Care Ecosystem for Africa
Abiola’s vision materialized through the establishment of MyQura, a fast-growing platform that connects families with verified caregivers via her proprietary client and caregiver apps.
This innovative approach has supported over 120 families and trained more than 800 caregivers, significantly improving access to quality healthcare in Nigeria.
Her success demonstrates that leveraging technology to solve local health challenges can be a lucrative and impactful business model, inspiring other women entrepreneurs to explore tech-driven solutions within the healthcare sector.
Mentorship and Knowledge Sharing
A key facet of Abiola’s contribution to empowering women entrepreneurs is her active mentorship and thought leadership. On 8 October 2025, she delivered the keynote address on “Early-Stage Investing for Female Founders in Africa” at the SheScales Africa Demo Day.
This platform enabled her to share insights on securing funding, scaling impact, and overcoming challenges as a female founder.
Her willingness to speak openly about her journey encourages other women entrepreneurs to pursue their ambitions with confidence and strategic knowledge, breaking down barriers in male-dominated industries.
Leading by Example in Investment and Impact
Abiola’s involvement as a leader with Purple Global Mission demonstrates her dedication to scaling impact beyond her immediate business.
Her advocacy for early-stage investment in female-led startups underscores her belief in the power of women to drive economic growth and social change across Africa.
By actively participating in investment conversations and demonstrating success, Abiola motivates other women entrepreneurs to seek funding and expand their ventures, fostering an ecosystem where women-led startups can thrive.
Lessons for Nigerian Women Entrepreneurs
Nigerian women entrepreneurs can learn invaluable lessons from Abiola’s journey. Her ability to identify a critical healthcare gap and develop a tech-enabled solution showcases the importance of innovation and adaptability.
Her success underscores the significance of resilience, continuous learning, and leveraging networks for growth. Furthermore, her willingness to mentor and share knowledge highlights the importance of community and collaboration among women entrepreneurs.
Abiola’s example proves that with passion, strategic planning and a focus on impact, women can take charge of industries traditionally dominated by men and create sustainable businesses that benefit society.
Abiola Hakeemat Etti-Ayilara’s story is a testament to the transformative power of women-led innovation in Nigeria and Africa at large. Her journey with MyQura not only provides a blueprint for success but also serves as an inspiration for countless women aspiring to make a difference through entrepreneurship.
By sharing her knowledge, leading by example and fostering a supportive ecosystem, Abiola continues to empower women entrepreneurs to succeed, ultimately contributing to a more inclusive and resilient economic landscape across the continent.
